Dimes Square Advisory (DSA) helps elite founders originate and sustain compounding Narratives.
We achieve our mission with the insight that in the current moment, one 10x communicator with exceptional taste, pattern matching abilities, and subject matter expertise can use AI to 100x their output—producing faster, sharper, and more outcome-driven narratives than traditional public relations agencies or in-house communications teams, at a fraction of the time and cost.
We also recognize that the industries we operate in exist in a new media environment that calls for a new kind of comms practitioner.
If TBPN is tech's answer to legacy media incumbents, we aspire to be an equivalent alternative to the many legacy PR agencies and consultants who have consistently failed to understand or adequately serve the tech community.
DSA is building a new model for Narrative Management in the AI age.
Our success will help founders and investors rethink pre-AI functions like comms, brand, and reputation into a unified system— one that’s greater than the sum of its parts, empowering companies to measure and manage their narrative as a lever for driving material business outcomes.
In the world we’ll help create, Narrative holds the same strategic weight as Product: a core operating function companies use to raise faster, hire better, close customers sooner, and define the market—no permission required.
The technology ecosystem needs a new model for building and managing Narrative, one that applies the same intention, discipline, and strategic rigor that we see in Product, Design, or Sales.
Great founders and investors intuitively understand that Narrative—the promise of innovation and belief in one’s ability to manifest it—plays an outsized role in the success of their venture.
Some founders are naturally gifted at cultivating a compelling narrative, but many others would prefer to focus on their core operational or technical competencies.
In baseball, there's only one Shohei Ohtani — it's unrealistic to expect every great founder to be a world-class technologist and a world-class evangelist.
If you can’t pitch as well as you hit, it makes sense to seek dedicated support, but the options available in the marketplace - under the umbrella of what we call “TradComms” - are not built for this moment.
The biggest value add TradComms used to have is established relationships with traditional media, but the nature of media and communications is changing.
In the current environment: