The Problem

• Good founders build great products, great founders captivate big markets.
• You need a Narrative, but do you have the capacity to manage it?
• Legacy PR (“TradComms”) sucks.
  • Built for a media environment that no longer exists.
  • “Not a culture fit” for tech & finance
  • Economics of agency model no longer make sense w/AI
  • Mediocre work product
• The new reality:
  • going direct > relying on media gatekeepers
  • exceptional writing & prompting > social fluency
  • “chad” value creators > “virgin" risk mitigators
  • optimism > doomerism

Our Model

Best way to think about it: if TBPN is the replacement for lazy media, DSA is the replacement for lazy PR.

**Narrative is capital,** not communications**.** It should be treated with the same rigor as Product or Sales — a compounding asset that drives valuation, shapes markets, and builds reputations that last.

Our model is designed to build narrative infrastructure you own.

That means:

1. A founder-aligned operator — not an agency, but a generational evangelist (me) embedded inside your company, designing and driving the story.
2. An AI-trained narrative engine — built on your history, strategy, and voice, capable of producing institutional-quality narrative output at >100x the speed and reach of TradComms.
3. Permanent narrative assets — systems and agents that compound over time, making every quarter faster, sharper, and more impactful — long after we’re gone.

How We Work

1. Design the narrative — We work directly with you to define the story that will move markets, combining founder insight with our strategic judgment and pattern recognition.
2. Embed it in AI — We upload your decks, specs, agreements, transcripts, and notes into a secure AI project, training it to reflect your voice, vision, and strategic goals.
3. Operate at >100x — We run the narrative with human judgment, relationship leverage, and rapid AI execution to deliver coverage, content, positioning, and competitive plays.
4. Leave you stronger — At the end of our engagement, you keep the trained narrative agent — a founder-owned asset capable of handling ~75% of a senior comms partner’s work.

Economics

• Flat quarterly retainer — no billable hours, no hidden fees.